10 athletes. 5 activations. 1 standout NIL campaign. 🔥 Whataburger x texastechathletics brought the energy to Lubbock with: 🍔 Meet & Eat fan moments 📚 Community impact for Read Across America 🏈 Game week content + offers 🎉 Tailgates and in-store activations Powered by Learfield Impact, this partnership turned everyday moments into meaningful connections between student-athletes, fans, and the local community. ▶️ Watch now to see how NIL delivers. #LearfieldImpact #NIL #TexasTech #Whataburger #CollegeSports #InTheWild