If you thought Tabby and Tamara were just for your Zara hauls, think again. The Middle East’s biggest fintech unicorns just leveled up. This month marks a massive pivot as both giants launch B2B Lending and Insurance-Tech tools. They are officially moving from shopping assistants to Financial Operating Systems for the entire region. What’s changing? SME Power: Small businesses can now get instant credit to stock inventory—no more waiting months for bank approvals. Embedded Insurance: Protection is now built into the checkout, covering everything from the warehouse to the front door. IPO Ready: With Tabby tapping top global banks for its Saudi IPO, the “BNPL” label is getting too small for these giants. They’re filling the gap that traditional banks left behind, and they’re doing it with real-time data and a digital-first mindset. Is the future of MENA business powered by the apps we already use every day? It’s looking like a “Yes.” #MENATech #FintechNews #Tabby #Tamara #SaudiTech