The Colorado Rapids made history Saturday, drawing 75,824 fans to Empower Field at Mile High for a match against Inter Miami — the second-highest single-game attendance in MLS history.
The milestone followed a strategic, behind-the-scenes effort to convince MLS to bring Lionel Messi to Denver, a rare opportunity for Western Conference clubs.
The sold-out event featured a fan fest and halftime show and served as a catalyst for broader momentum under Kroenke Sports & Entertainment, including enhanced game presentation, upgraded concessions and an ongoing brand refresh.
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