New Balance CMO Chris Davis broke down the strategy behind how the sneaker brand is investing in female athletes. It all started in 2018 when the brand signed Coco Gauff, Sydney McLaughlin and Gabby Thomas to endorsement deals in the same week. He said New Balance is intentional in its decision to partner with athletes who sit at the intersection of sport and culture and activate them at the highest level. 📲 LINK IN BIO TO READ MORE