A Conversation with PGA Tour CEO Brian Rolapp on LIV, media rights, and the Future of the PGA Tour
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The PGA Tour is changing. The question is how, how fast, and what it means for the future of professional golf.
Trey Wingo sits down with PGA Tour CEO Brian Rolapp for a wide ranging conversation about where professional golf is headed, what the Tour is doing to get there, and why the next 18 months may be the most important in the history of the PGA Tour.
Brian Rolapp came to the PGA Tour from the NFL — one of the most successful sports media businesses ever built. He has been transparent from day one about what he knows, what he doesn't know, and what he is trying to learn. This conversation is a direct window into how the man running the PGA Tour thinks about competition, media rights, player relationships, and the long term health of the game.
What Trey and Brian cover in this conversa...