Conor Begley and Joe Cloyes spent $25K testing the top 20 US beers and found microplastics, lead, and forever chemicals 45-50X the legal limit for drinking water. That's where Fathers Brewing started. In this candid conversation, the Fathers co-founders walk Mike through the clean beer playbook: why taste had to win before the clean story, how they ran a Super Bowl activation while selling in two Bay Area counties, and why bartenders (not Instagram) are the real influencers in beer. Conor is a returning MWM guest (Season 2 Ep. 10). That conversation was Conor the analytics exec. This one is Conor the founder. He built Tribe Dynamics to a ~$70M. Joe co-founded Youth to the People (L'Oréal, 2021). TIMESTAMPS: 0:00 - Cold Open: Focus Over Urgency 2:14 - Welcome Back + Meet Joe Cloyes 2:58 - From Software to Clean Beer 3:48 - Why Joe Said Yes 5:32 - The Plastics Wake-Up Call 6:33 - What Clean Beer Actually Means 9:05 - First Sales, First Stumbles 11:17 - The Three-Tier Beer Business 13:...