85% of Russians have dabbled in magical practices, and sales of crystal and amulets more than doubled...... In times of war and uncertainty, people often search for ways to feel some control over their lives. In Russia today, rising conflict and economic stress have led many people to turn toward witchcraft, fortune-telling, and spiritual practices. This might look irrational at first, but sociologically it makes sense. Bronisław Malinowski explained that when situations become unpredictable, people rely on magic and rituals to reduce fear and anxiety. For example, he observed that fishermen used skills in safe waters but turned to rituals when going into dangerous seas. Similarly, Russian soldiers contacting fortune-tellers or families buying protective charms can be seen as attempts to cope with uncertainty and risk. At the same time, Margaret Mead helps us understand that these behaviours are shaped by culture. People don’t randomly choose beliefs; they follow what is already pres...