The ending defines memory. What people remember is how it finishes. The checkout. The follow-up. The unboxing. That’s where loyalty is decided. Most brands obsess over getting attention. Few design what happens after. Experience doesn’t end at purchase. It starts there. Win the last moment, and you win the next purchase. Follow RABT for strategy that builds lasting loyalty. #brandexperience #customerjourney #brandloyalty #retentionstrategy #rabt