Context shapes the decision. No product is judged alone. It’s judged next to something else. On a menu. On a shelf. On a pricing page. Comparison defines value. A $50 product looks cheap next to $200. The same product looks expensive next to $10. You don’t control perception through price. You control it through placement. Change the comparison, and you change the decision. Follow RABT for strategy that influences choice. #pricingstrategy #consumerpsychology #brandperception #decisionmaking #rabt