Coachella Weekend 2 creator marketing data is in, and the vibe shift was real ✨
Creators swapped party content for recovery content, and the brands that leaned into that restorative energy won big.
We’re breaking down which brands led in earned media value (EMV), the creator strategies that drove results, and the Bieberchella halo that nobody saw coming.
Swipe for the full breakdown ➡️
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