Most creators aren't solo operators anymore—they're running small media businesses 👏 38% of creators have a full-time team behind them. Another 33% outsource editing, copywriting, or other tasks. Yet the No. 2 barrier to their growth is inconsistent brand deals 👀 Creators professionalized, but the infrastructure around them hasn't caught up. The brands treating creators like business partners instead of vendors are already pulling ahead. Full findings in our State of Creator Compensation report. Link in bio 🔗 #creatorprograms #influencermarketing #creatormarketing #creatoreconomy #CreatorIQ