As part of my graduate capstone at the University of West Georgia, I’ve spent the past several months managing the UWG Baseball Instagram account, and today marks the completion of that project. This project focused on shifting the account from a low-frequency, static posting model to a consistent, video-driven, storytelling strategy built for growth and engagement. Overall Growth (Jan 5 – April 21, 2026): • Followers: 3,056 → 3,940 (+884 | +28.9% growth) Monthly Performance: January • 12 posts • 48,573 total reach • 4,048 avg reach/post • +127 followers February • 63 posts • 215,682 total reach • 3,423 avg reach/post • +485 followers March • 63 posts • 184,900 total reach • 2,935 avg reach/post • +249 followers April (1–21) • 53 posts • 129,900 total reach • 2,498 avg reach/post • +81 followers *All results were measured within a 7-day engagement window, while 2025 data reflects lifetime performance* Year-Over-Year Context (2025 vs. 2026): In 2025, performance was heavily d...