ROOKIE YEAR, REAL IMPACT. Kon Knueppel didn’t just put together a strong debut season, he helped change the trajectory of a franchise. Leading the Hornets back to the playoffs for the first time in a decade, his on-court production translated directly into team success. 273 threes. 122% follower growth. 22.1% engagement rate. The performance showed up everywhere. High volume production, efficient scoring, and a style of play that naturally drives content and engagement. Paired with consistent brand activity and strong audience reach, Knueppel quickly positioned himself as one of the most marketable young players in the league. This is what a breakout rookie looks like when performance and platform scale together. #NIL #AthleteMarketing #NBA #RookieSpotlight #KonKnueppel