Day 108/365 Instagram just updated how its algorithm counts views, and it’s a pretty big shift. Views from people casually scrolling or previewing your content no longer count, what matters now is when someone actually clicks in and engages with your post. That’s a big reason why carousels are performing so well, since each swipe can count as an additional view. If you want to take advantage of this, focus on three things: start with a strong hook that grabs attention immediately, create carousels that make people want to keep swiping, and pay close attention to your watch through rate to see what content is truly holding people’s interest. #contentcreatortips #marketing #contentstrategy #marketingstrategy #austincreative