The first episode of The Playbook dives into the world of college athletics creative strategy with Carter Stanton, Associate AD for Creative Strategy at SMU. We break down what it actually takes to build and lead a creative team in today’s college sports landscape — from branding and recruiting to content strategy and internal operations. If you’re a creative in college athletics (or want to be), this is a real conversation about what matters right now: How to break into college athletics creative Why networking still separates the best from everyone else Building a brand from the ground up in a competitive market Leading creative teams and empowering talent Differentiating your program in a copycat content world Advice for young creatives trying to make it in the industry This isn’t surface-level. It’s how the people actually doing the job think about it. New episodes of The Playbook will feature leaders across college athletics — creative, NIL, revenue, and beyond — giving you a...