L’Arte di Vivere, since 1916. To mark its 110th anniversary, acquadiparma unveils The Art of Living Italian, a cinematic campaign set in its birthplace Parma, where l’Arte di Vivere carries its own scent. Starring Michael Fassbender and Sabrina Impacciatore, the film reflects on the values of l’Arte di Vivere where excellence is found in the beauty of small rituals and gestures and recognising that refinement and simplicity are one. Because to live with grace, presence, and joy, one need not be Italian — one only needs to be attentive. #LVMH #AcquaDiParma