In just one week, Megan Rolfe will take to the stage at Creator Economy Live Manchester with experts from FOREO, The Fragrance Shop, Pretty You London, and Wise to explore how brands can move beyond surface-level metrics and build measurement frameworks that reflect real business value rather than vanity performance 🎤 The panel will unpack: ➡️ The different roles creators play across the funnel, from demand to trust to relevance ➡️ Why one-size-fits-all KPIs consistently distort performance ➡️ How to separate performance metrics from impact metrics ➡️ What senior leadership actually wants to understand about creator investment ➡️ Where dashboards go wrong and how to simplify measurement without losing meaning ➡️ How to design measurement frameworks that support better decisions, not just better reporting #CreatorEconomy #InfluencerMarketing #MarketingMetrics #BusinessValue #MarketingStrategy