Learn how Salesforce and Slack powered the largest puzzle hunt in history during the biggest sporting event in the world. When MrBeast (Jimmy Donaldson) dreamed of a massive $1 million giveaway involving over 100 clues and millions of solvers, he turned to Salesforce and a custom Slackbot to manage the scale in real time.
This video explores how the Agentic Enterprise functions without boundaries, using 78 different Salesforce orgs to monitor user interactions and puzzle trends in real time. Discover how Slackbot acted as a digital sidekick for players, helping them organize thoughts and uncover clues without ever spoiling the answer. Whether it was tracking 200,000 people per minute or making data-driven decisions to release hints, Salesforce provided the infrastructure to turn a 30-second Super Bowl ad into a global interactive experience.
Timestamps
0:00 – Managing a $1 Million MrBeast Puzzle Hunt
0:22 – Solving the Scale Problem with Salesforce
0:50 – Real-Time Monitoring with...
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