The chicken sandwich wars are heating up again, and this time, Chili's is taking a swing at McDonald's. At a recent pop-up in New York City, the casual dining chain challenged fans to compare its Big Crispy chicken sandwich with the McCrispy. "If you've been on social media the past few years, I think you've heard that people are pretty frustrated with the experience in the drive-thru," Chili's chief marketing officer George Felix told attendees at the press event held on April 14. Chili's has repeatedly said customers are frustrated by the "shrinkflation" of fast food and its diminished value. McDonald's, which recently introduced its largest burger, has previously disputed shrinkflation claims, and many chains have rolled out value-focused meal deals over the past couple of years to combat rising fast-food prices. See how Chili's Big Crispy chicken sandwich compares to McDonald's McCrispy chicken sandwich at the link in our bio. Story by Erin McDowell (Credit: Erin McDowell/Bus...