Taylor Swift is taking action to protect her voice and image in the age of AI. The Grammy winner filed three trademark applications with the U.S. Patent & Trademark Office on April 24, aiming to secure legal control over how her identity is used. Two filings focused on her voice—including the phrases “Hey, it’s Taylor Swift” and “Hey, it’s Taylor”—while a third involved a specific Eras Tour image of her performing onstage with her signature pink guitar and shimmering bodysuit. The move comes as concerns grow over artificial intelligence misusing celebrity likenesses. Swift has already been the subject of unauthorized AI-generated content, including fake endorsements, explicit images and chatbot recreations. She previously addressed the issue during the 2024 election, warning about the dangers of misinformation and emphasizing the importance of transparency. And Swift isn’t the only celeb taking action: Matthew McConaughey has also filed trademarks to safeguard his voice and likeness. F...