For Octavio and Erica DeLaTorre, running California Electronics is a true family affair. After putting everything on the line to transition from employees to owners, they backed their leap of faith with a strategic pivot: using @GoogleAds to connect with high-volume business clients to fundamentally transform their business model and growth. For the DeLaTorres, the result is more than a successful bottom line — it’s a lasting sense of professional purpose and family legacy. #ProudlyOwned CREDITS Xpedition Director: Grace Olson DP: Marcus Ubungen Editor: Matt Kazman California Electronics - californiaelectronics.com