Earlier this month, we had the privilege of hearing from Brad Lemack, Director of Elon University Los Angeles & Owner/President of Lemack & Company. His candid conversation about crisis PR left us with insights that extend far beyond the entertainment industry. Here are some of the notable takeaways our members received: Fame in 2025 and Crisis PR Evolution Brad explored how celebrity status has changed in 2025, where constant visibility makes reputation management increasingly complex. Successful crisis rehabilitation requires the celebrity's full commitment to making things right or rebuilding their career. The Authenticity Assessment Before accepting clients, Brad conducts private meetings to assess authenticity, a decision he takes seriously since his own reputation is at stake. He prioritizes getting to know potential clients without judgment to understand their story and character. When Silence is Strategy Brad's crisis advice: Staying quiet and out of public view can often ...