Last week, Elon PRSSA partnered with Live Oak Communications to host Insight Night, where we welcomed three incredible Elon alumni who shared their experiences navigating the communications and advertising industry:
Dominique Rousseau (Elon '22), Manager of Business Development at McKinney
Julia Penchuk (Elon '25), Marketing Coordinator at McKinney
Hayley Loftus (Elon '23), Communications and Business Support Specialist at The Chamber For a Greater Chapel Hill-Carrboro
We are so grateful to our panelists for sharing valuable insights and stories from their professional journeys. Here are 3 takeways that stood out:
1. Be strategic and persistent with networking: Familiarity can get you hired.
Dominique shared crucial advice about the agency hiring process. Unlike business school recruiting, agencies hire on a need-basis, which means timing is everything. Her strategy: "Find agencies you're interested in, turn on post notifications, and connect with recruiters. Bug that company! They...