What is the story behind the first GUESS denim? It begins with the Marilyn 3-Zip, introduced in 1981, inspired by the world of cinema and its most iconic leading women. Marilyn became one of the brand’s original muses, embodying a vision of womanhood that is strong, sensual, and self-aware, an attitude that still defines GUESS today. This connection runs deep in the brand’s heritage: one of the very first iconic jeans ever created carried her name, and her aesthetic has since been continuously celebrated and reinterpreted across campaigns, becoming a timeless symbol of GUESS identity. #LoveGUESS Subscribe to our channel: youtube.com/guess?sub_confirm.. Follow us for more - @guess Instagram: instagram.com/GUESS ​ Facebook: facebook.com/GUESS ​ TikTok: tiktok.com/@guess