The Lyst results are in! The hottest brand of Q1 for 2026 is @Chanel. Driven by intense global demand and the cultural visibility of #MatthieuBlazy’s debut collections, the brand has claimed the top spot. Is this proof that Chanel's creative director switch-up has paid off? Images: Courtesy of brands, Getty Images, Vogue Runway #dior #miumiu #prada #ysl