Ketchup on a coney. Detroit-style pizza that isn’t square. Those are jokes. Slipping and falling is not. “Not A Joke” was a fun one to bring to life with drive_creative. Filming inside a fully running grandconeymichiganstreet and building a simple living room moment around Tim and a pizza box, every setup had to work fast and feel real. In :30, every performance had to land instantly, from the bored waitress to the sleazy lawyer to the concerned client. Shout out to cine.reid and the team for the look, and drewdirects for threading the needle on tone and pacing. Client: mi_slipandfall Agency: drive_creative Director & Editor: drewdirects Producer: sarah_kut16 1st AD: emmadfrantz AP: danjisabella Executive Producer: gordonvangent DP: cine.reid 1st AC: emily3jean DIT + Slate: distilled_walker Gaffer: wasukonis Key Grip: tradesigns_7 Best Boy Swing: Matt Ryan Production Sound, Mix & Master: blainejbrown Production Design / Set Dressing: madpropsgr Wardrobe + H&MU: makeupbyangiemiller ...