Going full time felt… overdue. If you asked me as a kid what I wanted to be, I would’ve said a fashion designer or Shakira (I did hug Shakira once on Jimmy Fallon lol). I didn’t become either—but I did find my way into building things that people actually get to wear, experience, and keep. I’m Tania Reyes, a Dominican-American creative with a background in fashion + consumer goods. Having graduated from FIT, I spent years in product development, and helped bring ideas to life for brands like Celsius, Rare Beauty, Sol de Janeiro, Gap and many more —watching them go from concept to shelves, to your hands, to unboxings. Somewhere along the way, I started The Sourced Studio as a creative outlet during the pandemic. What started small turned into something much bigger than I imagined—custom jewelry, brand activations, partnerships, all rooted in storytelling and detail. And now… we’re here 🤍 Thank you to everyone who’s supported, booked, collaborated, or even just shared a kind word....