Comment “Havaianas” and I’ll send you the full episode via DM. 🚀 Expanding a global brand isn’t just about growth… it’s about preserving its essence while everything else changes. In this episode, I sit down with Sandro Ribeiro (Havaianas North America) to dive into the real story behind how one of Brazil’s most iconic brands expanded to over 150 countries. We cover: 👉 Why you should NEVER change your brand’s DNA, but must adapt execution. 👉 The most common mistake in expansion: ignoring local culture. 👉 How to lead global teams across completely different realities. 👉 The real challenge of scaling without losing authenticity. If you lead retail, ecommerce, or are thinking about international expansion, this conversation will change how you see global growth. Watch the full episode on YouTube, link in bio. #Retail #GlobalExpansion #Ecommerce #Branding #Leadership Havaianas Business