ZIPIT! World's first modular skis using zippers⚡️ [PRESS RELEASE] For the 2023/24 winter season J skis is releasing to the public an entirely new ski system they're calling “ZIPIT”. Unlike traditional skis, it features a modular construction in which the total length of the ski consists of multiple segments, connected by zippers. 
J skis CFO, Buck Krueger, says “Consumer product costs are skyrocketing, and ski gear is no exception. We’ve got a huge opportunity here to make skiing more affordable for everyone by enabling people to own one pair of skis, and adjust the length, flex, even the rocker on-the-fly instead of purchasing multiple skis. Imagine owning skis that literally grow with your kids!” 
Being the first ski system in the world to incorporate zippers, J has secured a leadership position in the market by entering into a 10-year exclusive agreement with the world’s largest zipper manufacturer, YKK. They are the proven leader across hundreds of other industries, thus are the o...