The Alitalia livery commands more attention than the bodywork beneath it, which is a design problem the car hasn’t fully solved. The GT proportions are correct, the triple-lamp front end is specific and considered, but the graphic overwhelms the surface before the surface has a chance to speak. Heritage livery is not a design strategy; it is a shortcut, and this concept is one revision away from not needing it. Does this hit harder moving or standing still?
#Lancia