towel? jacket? same thing. Towel sales have doubled in the last 30 years. Yet, 4 out of 5 towels end up in a landfill or incinerated annually. Basically, we’re nasty ;) andddd, OUR TOWELS ARE THIRSTY AF. Cotton uses 3% of the entire global water supply for production. From seed to sell, one cotton bath towel uses 5,283 gallons of water to produce. That’s like 42,000 coffee cups of water. All for a single bath towel 🫠 throwit away? we think not... #upcycling #sustainablefashion #sustainability