THE COLOR OF MONEY Agency Confessions — Episode 25 We Don’t Ask for Leads — We Share Revenue 🔔 Phone rings. “Hello. Kattegat.” “Hey — quick question.” “Sure.” “A lot of agencies ask me for leads.” (Beat.) “You don’t.” “No.” “Why not?” (Pause.) “Because leads feel like favors.” (Silence.) “So what do you do instead?” “We share revenue.” (Beat.) “Meaning?” “If the business happens— you’re paid.” “If it doesn’t— no one owes anyone anything.” (Pause.) “So there’s no chasing.” “No pressure.” “No awkward follow-ups.” “No resentment.” (Beat.) “And this is formal?” “Contracted. Transparent. Tracked.” (Silence.) “So it’s not about leads.” “It’s about alignment.” 📴 Here’s the uncomfortable truth: Most people aren’t building partnerships. They’re collecting favors. And favors expire. That’s why the chasing never stops. That’s why relationships feel transactional. That’s why deals fall apart. Because there was never alignment— only expectation. 💸 Revenue sh...