pepsico_design MIRINDA | Rebrand Made to Make You Smile 🍊🍏🍇🍓🥭🍍 For Mirinda’s rebrand, the International Beverages Design team reconnected with what made the brand unmistakable—its bold, fruit-forward DNA. Drawing from iconic cues from the ‘60s–‘90s and reinterpreting them through a modern lens, the system brings together simplified fruit iconography, a vibrant palette for each flavour, and the custom ‘Burst’ typeface to give the brand its edge back. Look closer, and you’ll find a smile embedded in the design, a semi-circle that holds the whole system together. Bright. Loud. Unmistakably Mirinda.

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