Ganni CEO Laura du Rusquec quietly exited last week, with interim executive Hans Hoegstedt stepping in. After a push toward “progressive luxury” — from leaving #CPHFW for #PFW to raising prices — the brand now faces questions over identity, value, and its resonance with both #GenZ and longtime customers. "My sense is that people just want Ganni to be Ganni," says Vogue's senior archive editor The_lbp. MalihaShoaib_ unpacks the brand’s transition, and what might be next at the link in bio.