Stop judging ad campaigns on views. ㅤ Sales are the goal. ㅤ Too many teams still walk into the CMO meeting with impressions, likes, and engagement like that proves the campaign worked. It doesn't. ㅤ Those numbers can look good while the business gets nothing. ㅤ The scoreboard should match the outcome you want. ㅤ Track cost per conversion. Track cost per call. Track return on ad spend. Measure the action that moves revenue, not the metric that makes the report look busy. ㅤ Attention matters, but only when it leads somewhere.