Honda got YouTube to write custom code for a single ad. Here's what they built. ㅤ Honda once made two ads that played on top of each other in the same video. ㅤ Not a series or split test. Literally two ads running simultaneously. ㅤ They called it The Other Side. ㅤ A caring father by day. A getaway driver by night. Same man, same Civic, two completely different lives. ㅤ But Honda didn't stop at the concept. ㅤ They convinced YouTube to build them a custom feature, one that didn't exist anywhere else. Press the R key while watching, and the entire ad flips to the other life. Same moment. Different world. ㅤ The mechanic WAS the message. ㅤ The Civic Type R is still a Civic. Familiar, dependable, yours. But push it, and everything changes. ㅤ When it launched alongside print and cinema, it won at Cannes Lions, The One Show, The British Arrows, and Auto Express. ㅤ But the number that mattered most? Viewers averaged over three minutes of interaction time. On a video ad like this? That almost ne...