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In a world increasingly dominated by “computers on wheels,” Alfa Romeo’s satirical commercial serves as a sharp, comedic rebellion against the over-automated future of driving.
The ad mocks the absurdity of hyper-intelligent AI assistants—depicting a car that initiates a “relaxation protocol” while the driver screams in frustration—only to contrast it with the visceral, raw thrill of the driver-centric Giulia.
By highlighting the gap between soul-less technology and mechanical passion, the brand positioned itself as the last sanctuary for those who still want to actually hold the steering wheel.
Is the modern obsession with self-driving tech stripping away the joy of the open road, or is it a necessary evolution for safety?
What are your thoughts? 🤔💭
( Media: Alfa Romeo )
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