A 20-year-old napkin agreement almost killed a 9-figure exit. Here's what CPG founders get wrong about building a team…
In this episode of the Startup CPG Podcast, host Daniel Scharff sits down with Blake Horn and Ryan Hall, both partners at Giannuzzi Lewendon, a law firm exclusively dedicated to CPG brands, to talk through one of the most critical and most overlooked areas of building a consumer brand: the legal foundation of your team.
A few things discussed in this conversation:
– Cautionary tales: napkin agreements and informal equity promises that derailed 9-figure exits
– Why legal problems compound and why it's always worse to wait
– The real risks of misclassifying employees as independent contractors
– The essential documents every brand needs: offer letters, IP/NDA agreements, handbooks, and equity plans
– Equity for early employees: what founders get wrong and what they miss entirely
– Vesting schedules, acceleration clauses, and co-founder agreements in CPG
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