How do books make the Best Seller List? Every book you see on a bookstore shelf is the survivor of a Darwinian struggle in the publishing industry. After making it through the gauntlet of agents and book editors and auctions to actually get written, designed, and manufactured, a new book still needs to be chosen by book buyers like Fisher Nash in order to make it into a bookstore. And the decisions that Fisher makes about how many copies to buy and where to shelve the book in the physical store can have huge implications for the biggest question of all – can this book make it to the holy grail of commercial publishing: the New York Times Best Seller List? Listen to our latest episode to hear all about the shenanigans, both dastardly and wholesome, that go into trying to make books into best sellers. #NPR #planetmoney #book #economics