Ann Minooka (CMO, Synopsys) talks about the pressure marketers face to use AI to boost productivity and her view that realizing gains requires integrating AI across the end-to-end marketing workflow, not just isolated tasks.
Listen to the full episode of Marketing Beyond for more.
#MarketingOperations #AIMaturity #Productivity #Workflow #ChangeManagement
https://youtube.com/watch?v=c2RRPWbhAaw
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