Ann Minooka (CMO, Synopsys) discusses how AI can help teams interpret customer intent through search and content-consumption behavior—supporting more targeted campaigns and more efficient use of budget. She also shares why buyer expectations are rising on the website: fewer clicks, more relevance, and personalization “on the fly.” Listen to the full episode of Marketing Beyond for more. #AIMarketing #Personalization #CustomerExperience #B2B #DigitalMarketing