Your sales team isn’t underperforming—you’re just not tracking it right. You can’t fix what you don’t measure. And most owners are guessing. High-performing teams don’t just track revenue. They track the inputs that create revenue. With one client, we broke it down simply: 20 new leads per day 40 calls per day 2 discovery meetings booked, 1 held Consistent presentations → predictable closes Every rep had weekly and monthly targets tied to those numbers. Within 30 days, we could see exactly where each person was stuck. Not closing? It wasn’t a “sales problem.” It was a discovery or activity problem. That level of clarity changes how you coach. It also removes emotion from performance conversations. Do this today: Define 3–5 daily KPIs that lead directly to revenue—and track them per rep, every week. You’ll stop guessing and start leading. If you want help building scorecards like this, we walk through it live every Friday. Join our free weekly webinar: Fridays at 11am MST / 1p...