If there’s no path, your best reps will leave. Not because of pay. Because they can’t see what’s next. Most owners say they offer “growth,” but it’s vague. Top performers don’t stay for vague. They stay when they can clearly see the next role—and how to get there. I’ve worked with teams early in their build phase where this was the biggest gap. They were hiring solid reps, but retention was inconsistent. Once we defined a simple path—rep to sales manager—and made it part of recruiting and weekly conversations, things shifted fast. Reps started thinking long-term. Turnover dropped. Performance improved. Because now they had something to aim at. Do this today: Write down the next role your top rep should grow into—and define what it takes to get there. Then start talking about it this week. If you want to see how we build these paths into scaling teams, we walk through it in our free weekly webinar: Thursdays at 11am MST / 1pm EST s20webinar.com What’s the ne...