Your comp plan isn’t losing candidates—your vision is. Most sales leaders try to compete on base + commission. Top candidates are listening for something else: upside tied to growth. You don’t need to spend more money today—you need to design incentives that scale with your company. One team we worked with was stuck hiring average reps. They introduced milestone-based rewards: At $3M revenue → top 5 reps earn a team trip At $5M → top performer earns a vehicle Cost today? Zero. Impact? Higher-quality applicants and stronger close rates in interviews. Why it works: you’re selling leadership, trajectory, and shared wins—not just a paycheck. Do this today: Map 2–3 future milestones and attach meaningful rewards your team can visualize. If you hit those numbers, the cost won’t matter—and your recruiting pipeline improves immediately. We break down more strategies like this in our free weekly webinar (Thursdays at 11am MST / 1pm EST): s20webinar.com What’s one incent...