Your revenue goal is meaningless without this number.
You say you want $10M.
But you haven’t done the math on how many people it actually takes.
If one rep produces ~$500K, you need 20 reps. That’s the easy part.
Where most owners get stuck is what comes next.
You can’t manage 20 reps yourself. And your current “top rep turned manager” won’t scale either.
In practice, what works is a ratio:
5–10 reps per sales leader
So now your $10M goal isn’t just 20 reps.
It’s 2–4 strong sales leaders… plus the systems to support them.
That’s the real build.
Do this today:
Take your revenue goal
Divide by average rep output
Then divide again by 5–10 to map your leadership needs
If you don’t build the leadership layer early, growth will stall later.
We break this down live every week in our free webinar (Thursdays at 11am MST / 1pm EST):
s20webinar.com
How many leaders does your current growth plan actually require?
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