Top sales talent doesn’t choose uncertainty. If two identical companies make an offer, the one with clarity wins. Same market. Same revenue. Same role. But one offers salary, inbound leads, and a clear path forward. The other? Pure commission, no structure, no vision. Guess where top performers go. This isn’t theory—I’ve watched candidates walk away from higher upside simply because the path felt unclear. High-quality salespeople don’t just chase money. They look for direction, stability, and a future they can see themselves growing into. If your recruiting feels harder than it should, it’s not the market. It’s how you’re positioned. Do this today: write out a simple 12–18 month path for your sales reps—what they do, what they earn, and where they go next. Clarity compounds your ability to attract better people. We break this down further in our free weekly webinar: Thursdays at 11am MST / 1pm EST Schedule here: s20webinar.com What does your sales role look l...