Your hiring process is your revenue engine. If you run a sales-driven business, recruiting isn’t HR—it’s growth. Yet most owners treat hiring like a task to delegate, not a lever to optimize. Here’s the reality: one great salesperson can produce more revenue than your entire marketing budget. I’ve seen it firsthand—one hire from a structured group interview process went on to generate over $1M in revenue. Now ask yourself: was the time spent interviewing worth it? Of course it was. So why aren’t you investing more time there? If revenue depends on commission-based performers, then recruiting is the job. Not something you “get to later.” Do this today: block 2–3 hours this week to personally review or run your hiring process. Don’t outsource your biggest growth lever. The leaders who scale fastest stay close to who they bring in. If you doubled your time on recruiting, what would happen to your revenue? If you want to go deeper, we break this down in our free weekly webinar...