Your vision is too small to attract top sales talent. You’re trying to hire great reps… But you’re selling them a $2M plan. That’s not compelling—and the market feels it. I’ve sat with owners mapping out hiring plans, and when we reverse-engineer their goal, it’s technically sound… but uninspiring. Top performers don’t join for what is. They join for what could be. So instead of anchoring to your next milestone, stretch it. Think 3–4 moves ahead. Paint the picture of where the business is going—and more importantly, the roles that will exist because of that growth. When you do this well, recruiting shifts. You’re no longer “filling a role.” You’re offering a path. Do this today: Take your current goal Expand it 3x–5x Then map the org chart required to support it That becomes your recruiting story. We break this down deeper in our free weekly webinar (Thursdays at 11am MST / 1pm EST): s20webinar.com What kind of vision are you actually selling candidates righ...