You don’t have a sales problem—you have a targeting problem. Most teams try to sell to everyone. Then wonder why growth feels slow and inconsistent. Revenue always tells the truth. We analyzed a home services company’s pipeline by customer segment. Low, mid, and high-income markets. The assumption? High-income would dominate. The reality? Mid-income accounted for over 80% of revenue High-income lagged behind Low-income barely converted Same offer. Same team. Completely different results. That changed everything. Instead of spreading effort thin, they doubled down on the segment already working. Better messaging. Better routes. Better close rates. Sales didn’t magically improve—they got focused. Do this today: Break down your revenue by customer segment, location, or deal size. Find where most of your money actually comes from—and reallocate effort there. If you want help identifying and scaling the right market, we walk through this every week. Join our free webinar: Thursd...