More focus = faster revenue. It’s that simple. When you give reps too many offers, too many audiences, or too many paths… you slow them down. Not because they lack effort—but because you’ve diluted their focus. I worked with a team selling 5+ services to 4 different markets. On paper, it looked like opportunity. In reality, reps were overwhelmed, inconsistent, and slow to ramp. We narrowed it down to one core offer and one primary audience. Within weeks, onboarding got easier, messaging got sharper, and reps started closing faster. Because when a rep knows exactly who they’re selling to and what they’re selling… confidence follows. And confidence converts. Do this today: Identify your top revenue-driving offer and double down—cut or deprioritize everything else for now. If you want help simplifying your sales model, we break this down every week. Join our free webinar: Thursdays at 11am MST / 1pm EST Schedule here: s20webinar.com Where are you overcomplicating ...